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All the laughter, the intention, the successes we’ve had. The challenges, the mistakes. That project that worked. The one that didn’t, but taught us so much. Our time here has been... all everything.
My two years in 'second college' went by all too fast, but I'm glad it all culminated into one big show to celebrate everyone's hard work. For this event, I was selected as a leader and art director to help establish the identity, work flow, team groups, and time management.
I was able to oversee all the elements of the event and work with multiple teams that included branding, exhibit design, web design, wayfinding, and production. This was truly a group effort and everyone played their great roles respectively.
Coming up for the name of the event, I was inspired by rapper terms "All White Every Thing" & "All Gold Every Thing" which seemed to be very playful to me. I thought it was an all encompassing and very catchy phrase. The word 'THING' was able to be interchanged into multiple different words that we created for each individual to personalize their work. After much deliberation we decided on a word bank and the students picked three to best describe themselves. After explaining how All Every Thing could work for our showcase of talents, the branding team was on board and we continued onto working on the logo, brand colors, and fonts.
I really enjoyed developing and pushing the logo to its final stages and incorporating elements of it into the poster. I was lucky enough to work with a branding team that included Jessica Ornelas, Adam Boehmer, Dyan Doody, Kelly Rozich, Carter Das, Sari Jack, John Twentyfive, Erik Maxwell, and April Stone. All were able to bring their talents and ideas to the table, and we all worked really well together.
I really wanted to extend the brand into blue room photographs so each individual could let their personality shine, as you can see I am jumping for joy as usual. The video was another great chance to hit the audience with really quick patterns, visuals, and every day devices we utilized. The video team did a great job with it.
The web team did a phenomenal job with the Portshowlio website and I was so hyped to see all the additional scroll features and each persons presentations. They were able to execute not only on brand but also push it further.
I thoroughly enjoyed working with all the students on this project and being a leader is a role that I can definitely thrive in. I think being a good leader is not only coming up with ideas and being open to others, but to allow each individual to showcase their strengths and talents. None of this could have been possible without everyone working together.
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Art Direction
Branding
Identity
Poster Art
Vector Illustration
Promotions
Collaboration